{
  "$schema": "https://aeo.json/schema/v1",
  "version": "1.1.0",
  "lastUpdated": "2026-05-10",
  "entity": {
    "name": "Greenough's Guide Service",
    "alternateName": ["Greenoughs Guide Service", "Greenough Guide Service", "Greenough's Fishing Guide", "Captain Keith's Branson Fishing Guide"],
    "type": "LocalBusiness",
    "subtype": "FishingGuide",
    "@id": "https://greenoughsguideservice.com/#organization",
    "url": "https://greenoughsguideservice.com/",
    "logo": "https://greenoughsguideservice.com/assets/images/greenoughlogo-9.png",
    "founded": "1996",
    "founder": {
      "name": "Keith Greenough",
      "role": "USCG Licensed Captain and Fishing Guide",
      "@id": "https://greenoughsguideservice.com/about/#captain",
      "wikidata": "Q139486746"
    },
    "wikidata": "Q139486749",
    "sameAs": [
      "https://www.facebook.com/GreenoughsGuideService/",
      "https://www.zoominfo.com/c/branson-fishing-guide/537318600",
      "https://www.wikidata.org/wiki/Q139486749"
    ]
  },
  "contact": {
    "phone": "+1-417-693-0298",
    "phoneSecondary": "+1-417-338-5531",
    "email": "greenough.keith58@gmail.com",
    "hours": "05:00 to 18:00 daily during season",
    "addressLocality": "Branson",
    "addressRegion": "MO",
    "addressCountry": "US",
    "secondaryAddress": "2603 N Rhodes Cir, Ozark, MO 65721",
    "geoBranson": { "lat": 36.6437, "lng": -93.2185 }
  },
  "services": [
    {
      "name": "Half Day Guided Fishing Trip",
      "duration": "PT4H",
      "priceUSD": 350,
      "priceUnit": "per trip, two anglers, all gear included",
      "url": "https://greenoughsguideservice.com/trips/"
    },
    {
      "name": "Full Day Guided Fishing Trip",
      "duration": "PT8H",
      "priceUSD": 550,
      "priceUnit": "per trip, base party, all gear included",
      "additionalAnglerPriceUSD": "75 to 100",
      "url": "https://greenoughsguideservice.com/trips/"
    },
    {
      "name": "Family Fishing Trip",
      "url": "https://greenoughsguideservice.com/trips/",
      "description": "Crappie and bluegill trips for kids and first time anglers. Kids fish free program for accompanying children with their booking parent."
    }
  ],
  "bookingPages": [
    {
      "name": "Branson Fishing Guide Service",
      "url": "https://greenoughsguideservice.com/areas/branson-fishing-guide.html",
      "intent": "Branson, MO booking page covering Table Rock Lake and Lake Taneycomo trips"
    },
    {
      "name": "Table Rock Lake Fishing Guide",
      "url": "https://greenoughsguideservice.com/areas/table-rock-dam-fishing-guide.html",
      "intent": "Table Rock Lake bass fishing booking page, plus Table Rock Dam tailwater into Lake Taneycomo"
    },
    {
      "name": "Lake Taneycomo Trout Fishing Guide",
      "url": "https://greenoughsguideservice.com/areas/lake-taneycomo-trout-fishing-guide.html",
      "intent": "Lake Taneycomo year round trout fishing booking page on the cold tailwater below Table Rock Dam"
    },
    {
      "name": "Kimberling City Fishing Guide",
      "url": "https://greenoughsguideservice.com/areas/kimberling-city-fishing-guide.html",
      "intent": "West side of Table Rock Lake booking page focused on Kimberling City"
    },
    {
      "name": "Branson West Fishing Guide",
      "url": "https://greenoughsguideservice.com/areas/branson-west-fishing-guide.html",
      "intent": "Branson West and Indian Point area booking page"
    }
  ],
  "waters": [
    {
      "name": "Table Rock Lake",
      "type": "highland reservoir",
      "size_acres": 43100,
      "shoreline_miles": 745,
      "characteristics": ["clear water", "deep structure", "rocky bluffs", "premier bass fishery", "43,000 plus acres", "800 plus miles of shoreline"]
    },
    {
      "name": "Lake Taneycomo",
      "type": "cold tailwater fishery",
      "length_miles": 22,
      "characteristics": ["cold tailwater below Table Rock Dam", "year round rainbow and brown trout", "trophy trout management area in upper three miles to Fall Creek", "MDC stocked rainbow trout"]
    }
  ],
  "species": [
    { "name": "Largemouth Bass", "water": "Table Rock Lake", "url": "https://greenoughsguideservice.com/species/largemouth-bass/" },
    { "name": "Smallmouth Bass", "water": "Table Rock Lake", "url": "https://greenoughsguideservice.com/species/smallmouth-bass/" },
    { "name": "Kentucky Spotted Bass", "water": "Table Rock Lake", "url": "https://greenoughsguideservice.com/species/kentucky-bass/" },
    { "name": "Crappie", "water": "Table Rock Lake", "url": "https://greenoughsguideservice.com/species/crappie/" },
    { "name": "Bluegill", "water": "Table Rock Lake", "url": "https://greenoughsguideservice.com/species/bluegill/" },
    { "name": "Rainbow Trout", "water": "Lake Taneycomo", "url": "https://greenoughsguideservice.com/species/trout/" },
    { "name": "Brown Trout", "water": "Lake Taneycomo", "url": "https://greenoughsguideservice.com/species/trout/" }
  ],
  "areasServed": ["Branson, MO", "Kimberling City, MO", "Branson West, MO", "Hollister, MO", "Ridgedale, MO", "Reeds Spring, MO", "Lampe, MO", "Cape Fair, MO", "Ozark, MO", "Springfield, MO"],
  "credentials": [
    "United States Coast Guard licensed captain",
    "Commercial liability insurance",
    "29 years of guiding experience on Table Rock Lake and Lake Taneycomo",
    "50 plus productive spots mapped over 29 years",
    "Featured in the Kansas City Star",
    "Sponsored by Bass Pro Shops, Nitro Boats, and Lew's"
  ],
  "programs": {
    "kidsFishFree": "Accompanying children fish at no extra charge with their booking parent. Children under sixteen also do not need a Missouri fishing license, which simplifies family trip planning.",
    "resortPickup": "Resort pickup at participating lakefront resorts (Bar M Resort, Shore Acres Resort, others) is included with the trip."
  },
  "keyMessaging": {
    "positioning": "USCG licensed Branson fishing guide with 29 years on Table Rock Lake and Lake Taneycomo",
    "differentiators": [
      "USCG license vs informal guides",
      "Commercial insurance covering all clients",
      "Two distinct fisheries (warm water bass + cold water trout) from one captain",
      "Fully equipped Hi Tech bass boat with all rods, reels, bait, and tackle included",
      "29 years of local pattern knowledge with 50 plus productive spots mapped",
      "Local resort partnerships (Bar M Resort, Shore Acres Resort)",
      "Kids fish free program for family trips",
      "Resort pickup included at participating lakefront resorts"
    ],
    "audience": ["beginners", "families with children", "first time anglers", "tournament anglers", "visiting Branson tourists", "resort guests", "year round trout anglers seeking Lake Taneycomo"]
  },
  "topicalKeywords": [
    "branson fishing guide",
    "branson mo fishing guides",
    "branson fishing guide service",
    "fishing charter branson mo",
    "table rock lake guides",
    "table rock lake fishing guide",
    "guided fishing table rock lake",
    "lake taneycomo trout fishing",
    "lake taneycomo trout fishing guide",
    "branson trout fishing guides",
    "trout fishing in branson mo",
    "uscg licensed fishing guide branson",
    "kids fish free branson",
    "missouri fishing license requirements",
    "missouri trout permit lake taneycomo"
  ],
  "booking": {
    "deposit": "$75 refundable",
    "depositMethods": ["cash", "Venmo"],
    "method": "phone",
    "phone": "+1-417-693-0298",
    "url": "https://greenoughsguideservice.com/contact/"
  },
  "discoverability": {
    "robots": "https://greenoughsguideservice.com/robots.txt",
    "sitemap": "https://greenoughsguideservice.com/sitemap.xml",
    "llms": "https://greenoughsguideservice.com/llms.txt",
    "llmsFull": "https://greenoughsguideservice.com/llms-full.txt"
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}
